Posted on Aug 27, 2019

Cannabis Marketing

Cannabis Marketing: How to Market Your Business on Digital Media

The cannabis industry is booming. By 2025, the global legal marijuana market is set to reach $66.3 billion. What’s more, it’s anticipated to expand at a compound annual growth rate of 23.9%.

Cannabis Industry Growth Cannabis Marketing

But there are a lot of rules and regulation in the cannabis industry. For this reason, cannabis marketing is complex. Before we delve into the best strategies for cannabis marketing, let’s take a look at some of the issues involved.

Cannabis isn’t widely accepted socially yet. Many people aren’t aware about its benefits and usage. If you want to get more conversions, you need to first work on increasing awareness about cannabis.

Your content marketing strategy should focus on creating content that can educate the masses. According to a study by Conductor, consumers are 131% more likely to buy a product after reading educational content.

Danny Keith, founder of the first cannabis-based broadcasting network, Cannabis Cable TV, vouches for it.

In an interview with Forbes, he said, “There are more new customers in the cannabis space than in any other space in recent history around product consumption. Without education of product, customers are ignorant and the lack of budtender education is a white-hot space.”
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